by lisa barfield | Aug 27, 2024 | clarity chronicles
Back in college, I minored in psychology because understanding why people do what they do is fascinating to me. That same curiosity now helps in marketing for my clients–particularly when writing copy. Turns out, we’re pretty emotional beings. More often we want to...
by lisa barfield | Aug 20, 2024 | clarity chronicles
Let’s say you’re gearing up for an ad campaign for your upcoming sale. And you’re watching your pennies as you decide on your ad spend. You think to yourself, “Well, I’ll include the promotion, my new widget, and my email sign up. At least I’ll make every penny...
by lisa barfield | Aug 13, 2024 | clarity chronicles
One minute, you’re a productivity powerhouse, knocking tasks off your to-do list; the next, you’re binge-watching all eight seasons of Suits. What just happened? So often we’re primed and ready to make big moves, but inexplicably our own invisible...
by lisa barfield | Aug 6, 2024 | clarity chronicles
Navigating change can be overwhelming, whether you’re refining your business strategy, scaling operations, or finding the right marketing approach. Overthinking can put you in decision gridlock. To a perfection-seeker like me, this is a daily challenge. Maybe for you...
by lisa barfield | Aug 2, 2024 | clarity chronicles
Last week, I had a wonderful dining experience. The food was exceptional, the service was fantastic, and the vibe was just right. I popped into Google to leave a glowing 5-star review. And when I was in there, I saw another reviewer’s post from the week before....
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