Your Marketing Isn’t “Broken,” It’s Misdiagnosed

I know you don’t need another marketing plan.

Or another system that sounds good on paper but your team doesn’t have time to manage.

Or a slightly warmer shade of blue on your CTA button.

You need a clear diagnosis on what’s not working for you right now and a marketing plan that doesn’t waste your or your team’s time.

So I’m kicking off a new format for my weekly emails to get at just that: Chart Notes.

Starting next week, these posts will be short, concise breakdowns of the most common marketing symptoms I see in small businesses with tiny-but-mighty internal teams:

  • Ghosted leads
  • Pretty websites with no conversions
  • Ads that don’t lead to sales
  • Content with no return

Every note includes:

  1. What’s going wrong
  2. What’s actually causing it
  3. And what to do about it today.

“Academic marketing” (like the kind that experts soapbox) is great for inspiration but I know that you’re looking for the “HOW”–with fewer leaks and a smooth path to making the most out of what you’re already doing to grow your business.

So let’s triage.

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“We Need More Leads”

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“They Said They Were Excited—Then Ghosted.”

“They Said They Were Excited—Then Ghosted.”

In this Chart Notes case, we break down a common sales breakdown: prospects who seemed ready—then disappeared. Despite a great meeting, unclear messaging left them unsure of what came next. Discover how better messaging bridges the gap between interest and conversion by making the next step obvious, smart, and easy to take.