by lisa | Apr 29, 2025 | clarity chronicles
It sounds simple, but it has tripped up more than a handful of clients. It’s your contact form. Clients assume their form or link is fine… until we test it. Sometimes the form isn’t sending, or leads are going to an inbox no one checks, or there’s no...
by lisa | Apr 22, 2025 | clarity chronicles
TL;DR Your About page isn’t really about you—it’s about your customer seeing themselves in your story. Most small biz About pages read like résumés or origin novels. Let’s rewrite them to actually get our ideal buyer to buy. Your About Page May Look Like This...
by lisa | Apr 15, 2025 | clarity chronicles
Even your most loyal, local, small-business-loving customers are shopping online. From their couch. In sweatpants. With zero patience. You don’t need to become a tech wizard or launch an e-commerce empire. But you do need to make it ridiculously easy for people to:...
by cpddan | Apr 8, 2025 | clarity chronicles
All the effort you put into marketing—every post, every campaign, every dollar—only works if one thing is true: People can move forward without getting lost, confused, or stuck. If they can’t, you lose the sale. But worse, you lose the momentum that gets them there in...
by lisa | Apr 2, 2025 | clarity chronicles
Repeat customers are good. That’s retention. Activating them is better. That’s advocacy. The end game of your customer journey is turning customers into amplifiers—people who talk about you, refer you, and bring others in the door. And it doesn’t happen by accident....
Recent Comments