by lisa | Jun 10, 2025 | clarity chronicles
Patient: Regional specialty service business (high-ticket repairs and maintenance)Long history, trusted reputation, and small leadership teamStrong referral base, minimal marketing presence Chief Complaint: “We rely on word-of-mouth. We don’t really think marketing...
by lisa | Jun 4, 2025 | clarity chronicles
Patient Independent physical therapy practice Small staff, strong local reputation, steady word-of-mouth referrals Chief complaint “We need more leads—and we’re having trouble keeping the ones we get.” Presenting symptoms Core PT services are well regarded, but...
by lisa | May 29, 2025 | clarity chronicles
Patient Long sales cycles, mid-market clients, strong referral network, and a need for sharper messaging to stand out beyond referrals Privately held B2B professional services firm ~$15M annual revenue Chief complaint “They told us we were exactly what they...
by lisa | May 22, 2025 | clarity chronicles
I know you don’t need another marketing plan. Or another system that sounds good on paper but your team doesn’t have time to manage. Or a slightly warmer shade of blue on your CTA button. You need a clear diagnosis on what’s not working for you right now and a...
by lisa | May 13, 2025 | clarity chronicles
Marketing works better when it feels like a real, two-way conversation, where both sides are paying attention. The challenge is, a lot of businesses are still sending the same message to everyone, regardless of where that person is in their buying process. It’s hard...
by lisa | May 8, 2025 | clarity chronicles
Occupational hazard: I wasn’t planning to critique, but 9 seconds in on someone’s website homepage, I still didn’t really know the scope of what this company did. Here’s what I saw: Ask. Listen. Design. Hm. Not very specific. Do they design houses? Remodel them?...
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