by cpddan | Nov 26, 2024 | clarity chronicles
At first glance, not much (unless you count stuffing). But dig a little deeper, and you’ll see a surprising connection: Turkeys and your customer journey are both about preparation, timing, and delivering the right experience. Here’s how: 1. Prep Work Makes or Breaks...
by lisa | Nov 19, 2024 | clarity chronicles
Most “About” pages are about as interesting as a bowl of plain oatmeal. Why? Because they’re focused on the wrong person. Your “About” page shouldn’t be about you. It should be about your customer. If your “About” page is a Greatest Hits album of your...
by lisa | Nov 12, 2024 | clarity chronicles
I was listening to Phil Agnew, a marketing psychologist who runs a podcast called Nudge, and he was talking about what makes for a happy life. My ears perked up: the secret to a happy life? I’m in. Spoiler alert: happiness isn’t just about big wins or stacked bank...
by lisa | Nov 5, 2024 | clarity chronicles
Election Day makes me think about all the times customers “vote” on a brand without ever saying a word. They cast their votes by sticking around—or by quietly slipping out the back door. And usually, it all comes down to one question: Did they feel heard? In a way,...
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