Don’t let leaky marketing hold you back.
Clear Point is your marketing ally, closing the gaps that cost you customers. Start seeing steady, lasting results with people who stay, spend, and spread the word.
✔ Website Design
✔ Story-based Brand Messaging
✔ Branding & Design
✔ Marketing Roadmaps
Not sure where you’re losing marketing money?
Take our 3-minute quiz ‘FIND YOUR LEAKS’ and find out!
Not sure where you’re losing money?
Take our 3-minute quiz and find out!
Stop spinning your marketing wheels
Find revenue in the customers you already have
Drive Business Growth
Leaky marketing =
a profit killer.
As a small business leader, you’ve got more roles than a Shakespearean actor. And when it comes to marketing your business, you might not be sure what’s working and what’s not.
Maybe your website’s stuck in 2015. Maybe your messaging feels all over the place. Or maybe you’re just winging it and hoping for the growth.
But scattered strategies don’t drive sales, and outdated marketing costs you more than lost revenue—it can cost you customers.
The good news is that you don’t need a bigger budget.
You need a better plan.
Make every customer touchpoint count.
We believe in the power of strategic storytelling and design, and a customer journey that compels buyers to buy, again and again. Clear Point weaves your unique narrative into a captivating brand message, designs a website that mirrors your vision and drives results, and aligns your marketing initiatives with your business goals for sustainable growth–so you can ditch ALL the marketing activities in favor of just the ones that will get you to your business goals.
Growth has a domino effect.
When you have a plan where every cog, large or small, plays its part perfectly, your brand story resonates, your website captivates, and each campaign pulls its weight in
driving business growth.
We don’t fix what’s not broken. We look to shore up what’s leaking and make sure your efforts are working hard for you.
We acheive this through a combination of these services:
MARKETING STRATEGY
- Marketing Roadmaps
- Lead generators
- Sales Funnels
- Email Marketing
MESSAGING & POSITIONING
- Brand Messaging
- Brand Development
- Brand Positioning
- Copywriting
- Storytelling
- Email Marketing
DESIGN & WEB
- Brand identity & logo design
- Website design
- Website hosting, SEO & security
- Landing pages
Our success is based on your success.
And our clients seem to agree.
After a bad experience with a different website designer, I hired Lisa to refresh our business website. Previously Lisa had designed our business cards and a brochure - I should have just used her from the beginning! Lisa really took the time to ask the right questions and understand our business in order to create a beautiful and user-friendly website. The process was very simple, straight-forward, and efficient. I would not hesitate to recommend Lisa and Clear point designs to fellow business owners! You won't regret it!
I was surprised by how quickly Clear Point nailed both the look and the messaging. I came in with a general idea, but Lisa helped clarify our positioning, created our brand, and wrote the copy in a way that spoke to my people: clear, confident, and customer-focused. If you’re considering hiring Clear Point, don’t overthink it. They make the process easy, guide you through the hard stuff, and deliver something way beyond just a website. Highly recommend.
We didn’t just need a new website for our parish—we needed to reconnect with our community in a meaningful way. Lisa and her team delivered on all fronts. Through a strategic approach to website design, messaging, and community engagement, she and her team transformed how we communicate with our parish. Our email engagement increased 100% since we didn't previously used email marketing. Parishioners who once felt disconnected now feel like they belong to something special. Lisa didn’t just deliver a beautiful website; she helped create a digital home where our community feels seen and involved. The attention to detail and genuine care she put into understanding our goals made all the difference. We’ve seen a noticeable shift in how parishioners interact with us—people are attending more events, volunteering, and staying informed. If you're looking for a team that listens, delivers measurable results, and creates lasting impact through a clear marketing strategy, look no further than Lisa. Trust me, she and her team not just good—they're GOOD.
Lisa Barfield was a godsend. She held my hand while leading me through every phase of our project. What I loved most was that she always sent a short video pointing to everything she was referencing in the written text. For a visual learner, this was the best way for me to follow the technology.
Being part of Lisa's accountability group for the past two years has made a big difference in how I work. Before joining, I would often rearrange my task list without much thought and sometimes, I would let important tasks slide. But the group made me prioritize my tasks each week and commit to getting the top ones done by the next meeting. Because of this, I've been much better at completing my most important tasks, driven by the need to be accountable to the group. Lisa is great a great leader. She knows how to keep our meetings focused while still allowing for interesting and spontaneous conversations. The different viewpoints from other members have given me valuable insights, helping me make decisions and solve problems faster. I’ve also enjoyed sharing my own insights to help others in the group. I believe any business owner could benefit from this process. I highly recommend Lisa's Success Sprint service.
When I started working with Lisa at Clear Point Marketing, I was managing my business day-to-day with no clear goals or strategy for growth. I faced significant challenges, including burnout--I was too involved in the daily operations of my business and not didn't have enough bandwidth to expand my business. Lisa’s approach was transformative. She helped me develop both short- and long-term goals, and she pinpointed what aspects of my business brought me joy versus what I dreaded. By creating a structured system and supporting activities, Lisa enabled me to focus on my strengths which are community and business relations. This new system was designed to work seamlessly across my various business sites, alleviating much of the burden from my shoulders. It's been a deep sigh of relief. Since implementing Lisa's strategies, I see how I can bring in the support staff I need in a way that will work for me so I can free up my time for income-producing activities. Our ongoing sessions has allowed us to refine my goals continually, notably, targeting specific clients and streamlining my business, which has led to huge gains: I landed my largest account and successfully sold 2 underperforming sites 35% over expectations, reflecting the true value of the improvements made. This strategic shift has significantly boosted my income and profitability. Looking ahead, I’m confident in reaching my ambitious revenue goals within a year. Our recent meeting was the most productive yet, with Lisa’s guidance helping to fine-tune my goals for the upcoming quarters. Her coaching and accountability have been crucial in improving my systems and processes, ultimately driving revenue growth. Advice for Others: If you’re feeling overwhelmed and stuck in your business, investing in a strategic partnership like the one with Lisa at Clear Point Marketing can make a world of difference. In retrospect, I should have signed up sooner.
A huge shout out to Lisa and her team. We needed lawn signs created, we submitted a design and Lisa proposed a much better one which we chose. The whole process took 4 days from our first. Email until I had the signs. 10 stars in my opinion. BTW, as you ride around town in May and see the Home Town Hero banners, that’s thanks to Lisa and her team also.
Lisa at ClearPoint Designs helped our organization create a central branding strategy to help us create a recognizable public identity in our community. She not only designed a new logo for us, she also enabled staff to embrace a cohesive marketing strategy by sharing a Style Guide and templates, as well as training staff on how to use them. As a result, our staff felt empowered to move forward with marketing and branding efforts without any previous experience. ClearPoint Designs was instrumental in changing how we publicize our programs and services for the better!
Lisa and her team helped us create a logo and website to meet our needs as the go to Business and Civic organization in Berkeley Heights. They went above and beyond to help us and keep us on budget. Thank you Clear Point Design our trusted local partner!
Clear Point worked closely with us in a personalized series of deep dive questions, uncovering gaps in our existing marketing. Lisa then provided us with solid strategies that closed those gaps, including communicating a more impactful message. She is thorough, direct and responsive. In this constantly changing business environment, Lisa's expertise helped us to see outside of a muddy lens of a tired approach and is expanding our business. We highly recommend Lisa to all businesses--large or small--who want to reshape or resurrect their marketing. -Rose Wippich, Marketing Director, Dr. Robert Robsinon, DDS (New Providence Orthodontics)
After explaining my situation, they provided two useful and clear alternatives for my consideration. I appreciated the flexibility to my unique circumstances.
Lisa did an amazing job as our coach helping us clarify our message.
Clear Point Designs makes great banners for veterans. Lisa, knows what she is doing and makes everything easy. I highly recommend this company as they have made the process of ordering a banner easy. The product is good a Lisa is great at designs.
Lisa is wonderful to work with in so many ways! She is creative, innovative, accommodates all deadlines and budgets, and has built a wonderful community based business that catalyzes helpful connections to push your initiatives forward. Highly recommended!
Lisa produced the banners for the Summit Hometown Heroes program honoring local veterans. She is well organized, responsive, creative and was very helpful throughout the process. I would highly recommend this local business for all your graphic design and marketing needs.
Lisa produced the banners for the Summit Hometown Heroes program honoring local veterans. She is well organized, responsive, creative and was very helpful throughout the process. I would highly recommend this local business for all your graphic design and marketing needs.
Amazing!!! Lisa is top notch! I wouldn’t go anywhere else!
Smooth process from start to finish! Thanks!
Your path to better, simpler marketing is clear.
Call.
Schedule your discovery call.
Define goals.
We’ll customize a plan to suit your marketing needs and budget.
Celebrate!
Congratulations! You’ve ditched wasteful marketing in favor of a smart, efficient roadmap and selective tactics to not only grow your business, but make it recession-proof.
What kind of help do you need?
Marketing
Roadmap
Forge a clear path to your goals
Brand Messaging & Positioning
Crafting the right copy and approach for your ideal customer
Website Design
Don’t just be “online”. Turbo charge your 24/7 sales tool.
Fractional Head of Marketing
Once you have a roadmap, we can stay by you to carry out 90-day sprints, to get the job done.
Get weekly marketing ideas for small-business growth.
Golden nuggets for your business-–and self.
Our goal is your success.
Unlocking the potential of your marketing starts by identifying those gaps that need filling—the secret to getting ahead faster is right here.
And because trust is everything to us, we’re letting you in on our playbook…
7 Strategies You Can’t Afford To Ignore To Go From Surviving To Thriving
Take these insights and apply even just 1 or 2 them to see immediate impact on your business’ bottom line.
It’s our gift to your future.




