It’s December 18th, and let’s face it—your brain is running on 60% eggnog.
Maybe you’re staring at your to-do list wondering what actually matters right now.
I’ll tell you what does: catching the leads you’re losing before they slip into the new year without you.
The good news? You can do it in 15 minutes.
The 15-Minute Fix: Tighten Up Your CTA
Here’s the thing about your marketing: You’re probably losing leads because you’re too nice about asking for their business. Your CTA (call-to-action) is sitting there like:
- “Learn More.”
- “Click Here.”
- “Contact Us.”
Yawn.
If someone’s reading your site, they’re interested. If they’re clicking an ad, they’re interested. If they’re opening your email at this time of year? Oh, they’re interested.
But you’re not giving them a reason to act.
So Do This in 15 Minutes:
1. Step 1: Identify your most-visited landing page.
- Go to Google Analytics. Look at your highest-traffic page from the last 30 days. (Or guess—it’s probably your homepage, main offer page or About page.
2. Step 2: Update the CTA to be:
- Clear: Tell them what they’re getting.
- Actionable: Start with a verb.
- Urgent: Give them a reason to do it now.
Example:
❌ “Learn More.”
✅ “Book Your Free 2025 Strategy Call.”
❌ “Contact Us.”
✅ “Grab Your Spot: Save 15% Before Year-End.”
3. Step 3: Hit publish.
Boom. Fifteen minutes later, you’re done.
Your CTA is where a lead goes from curious to committed. And at this time of year, people need direct, easy, no-brainer actions.
- Clear CTA? They don’t have to think.
- Action-oriented? They take the next step.
- Urgent? They don’t bookmark it for later (aka never).
Today’s Step Forward
Stop reading and go pick your page. Update the CTA. Don’t overthink it. Pick clear, actionable words and make it pop.
If you do nothing else today, this one little update could turn “meh” traffic into actual leads.
Onward and upward.
